Aureliana designs clothes that enchant and empower modern-day heroines. The designs
are based on contrasting elements: romance and drama, fragility and strength, extravagance
and refinement. The brand draws its inspiration from a mixture of literature, arts and
fashion to create items that are both opulent and escapist. Our world is populated with
nymphs, snow-queens and Pre-Raphaelites muses. Aureliana’s designs are beautifully
crafted, with a meticulous attention to detail which is best reflected in the hand-sewn
pieces. We use only premium fabrics produced in France and Italy.
Our designer and founder, Alexandra Toie-Ioniță, began her career in fashion journalism,
nine years ago. While working as the Fashion Editor of a glossy magazine, she explored
her dreams and ideas through her fashion editorials. With Aureliana, the next natural step
in Alexandra’s career, she wants to extend the same vision into fashion design.