Carole de Bona establishes herself in the Parisian market in the mid-nineties with an event–Espace Carole de Bona–held in an extraordinary industrial space in the very heart of the capital, in Place des Petits-Pères. Here, for the first time, she reveals her take on creativity, gathering under one roof all of the most interesting emerging designers of the moment: Isabel Marant and Christophe Lemaire to name but a few.
Her passion for art and for fashion combine with her elegance in a unique concept that also attracts various life-style brands. This successful venture rapidly splits into two, and expands, with a showroom located in rue Saint-Honoré, in the former premises of the famous concept store Colette. These platforms attract international buyers and instantly become the most seductive focal points for both industry professionals and the most prominent celebrities of fashion week in the “City of Light”.
Carole de Bona’s business sense, coupled with her innate organisational ability, soon see her entrusted with planning varied events, such as the one in 1997 at the Louvre Pyramid for Mr Roger Vivier’s ninetieth birthday.
2002 was marked by the temporary space –17 par… Carole de Bona at 17 rue de Sèvres, in the old Art Déco swimming pool of the Hotel Lutétia, currently occupied by the Hermès Petit H project. With dynamic creativity, juxtaposing fashion and design, she gives this location a new identity, appropriating spaces which she divides into boutiques offering a selection of products not all of them from fashion– such as REN, hybrid showrooms, art and design exhibitions such as those dedicated to Ali Madhavi or JonOne, residencies for young designers like Olivier Theyskens, and even, at the centre of the location, an anti-stress course for city dogs.
Armed with tireless curiosity, always abreast of social changes, the following year she inaugurates Vendôme Luxury–a new concept directed at high-end luxury products. This new event, a symbol of luxury, is centred around Place Vendôme in the Hôtel d’Evreux, the Park Hyatt and Le Meurice.
Once again, she creates an influential showcase for international fashion labels, providing an opportunity for industry professionals from diverse creative fields to meet and to network.
It is within this framework that brands such as Repetto ask Carole de Bona to relaunch their image.
At the same time, Vendôme Luxury Live is created, and integrated with the event becomes a cultural hub: a space dedicated to the creation of thematic projects, artistic presentations, design and gastronomy.