Numerous words are necessary to describe Carole de Bona : Antenna for up-coming trends, discerning eyes for future place-to-be, patron of emerging talent from different disciplines… Whatever it may concern, she knows how to mix them through an artistic lens. An innate refinement, harmony, generosity and enthusiasm coupled with solid sense of business has led this indisputably elegant Parisian to a series of innovative projects.
After her first experience in public relations at prestigious Parisian hotel, the Lutétia, she embarked on an exciting new adventure in the early ’90s: The legendary Espace Carole de Bona in the heart of Paris, built from rough concrete. Having served a multi-label showroom and runways, the site is still remembered as an epicenter of a new movement and cradle for young fashion designers such as Isabel Marant, Christophe Lemaire and José Lévy.
Later in the decade, having carved out a niche as a creative producer, Carole de Bona counted Roger Vivier’s 90th anniversary event and Repetto’s relaunch among projects.
The year 2002 was marked by a temporary space 17 par…Carole de Bona at 17 Rue de Sèvres, in the former swimming pool of the Lutétia, (now an Hermès concept store). There she hosted hybrid showrooms as well as stores, juxtaposing fashion and design, art exhibitions and even residence for young designers.
Armed with a positive mind-set and an «Art de Vivre» spirit, in the following year the tireless visionary established her own high-end showroom: Vendôme Luxury. As the ultimate symbol of luxury, the event is based around the Place Vendôme, spread between the Hôtel d’Evreux, Park Hyatt and Le Meurice.
An influential showcase for international fashion brands, the event has grown into a bi-annual meeting place and networking opportunity for players from across the creative fields. To celebrate its 15th anniversary, Carole de Bona and her team are preparing a series of surprises in 2018.